Life as a Bug essays

Life as a Bug essays In Franz Kafkas fanciful novel The Metamorphosis, Gregor Samsa wakes up one morning to find that he as been transformed into a beetle. As the story progresses, we can see that Gregors life as a beetle is not all that different from Gregors life while in human form. Because of this we have to ask ourselves Does Gregor Samsa qualify as a human being? I believe that Gregor does not qualify as a human being and had stopped being truly human long before his metamorphosis. Writers and philosophers throughout history have pondered on what it means to be human. One of the most famous, Rn Descartes, declared Cogito, ergo sum I think therefore I am. But does Gregor meet this criterion; does he think? From the very beginning of the story Gregor emits a certain perpetual calm, his emotions never straying from a composed tranquility. Instead of being astonished or troubled by his transformation, Gregor wants to sleep again for a while and forget all this stupidity (Kafka p.201), as though suddenly turning into a bug doesnt disturb him at all. He only begins to worry when he realizes he is late for work. Gregor truly hates his job, even admitting that it is degrading (Kafka p.202), yet he stays in his miserable position in order to support his whole family and to get them out of debt. Each month Gregor willingly hands over his paycheque to the waiting hands of his family, the action accompanied by no remarkable effusiveness, (Kafka p.219) as though the famil y expects and even demands Gregors selflessness. The Samsas eat leisurely breakfasts and take naps in the afternoon while their son is out working an extremely stressful job to support them, instead of a family of his own. In fact Gregor has no social life, staying alone in his room every evening. His only companion is a framed picture of a beautiful woman, and he values it so much...

Rules for Sharing a College Bathroom

Rules for Sharing a College Bathroom Whether youre living in the residence halls or in an off-campus apartment, youll still have to deal with the inevitable: the college bathroom. If youre sharing a bathroom with one or more people, chances are theres going to be some funkiness before too long. So just what can you do to prevent a place no one wants to think about from turning into the issue everyone needs to talk about? Below is a list of topics that should be covered in a discussion with people you share a bathroom with. And while some suggested rules are included, its important to make sure everyones on board and adjust, add, or eliminate rules as necessary. Because with everything else you have going on in college, who wants to be dealing with the bathroom all the time? 4 Issues WhenSharing a College Bathroom Issue 1: Time. Just like all other areas of your college life, time management can be a problem when it comes to the bathroom. Sometimes, theres high demand for the bathroom; other times, no one uses it for hours. Figuring out how to allocate time in the bathroom can be one of the most important issues. After all, if everyone wants to take a shower at 9:00 in the morning, things are going to get ugly. Make sure to discuss what time people want to use the bathroom to shower at night or in the morning, how long each person wants or needs, if its okay to have other people in the bathroom while its being used by someone else, and how other people can know when someone else is officially done. Ideal Time Rules: Create a schedule during the busiest times for when each person can shower, etc.Realistic Time Rules: Have a general understanding - e.g., Marcos usually gets done by 8, Octavio usually gets done by 8:30 - of when people come in and out and plan accordingly. Issue 2: Cleaning. There is nothing grosser than a nasty bathroom. Well, maybe a ... no. Nothing grosser. And while its inevitable that a bathroom is going to get dirty, its not inevitable that it will get gross. Try to think about ​cleaning the bathroom in three different ways. First, the daily yuck: Do people need to rinse the sink out (from toothpaste, say, or from bits of hair from shaving) after they use it? Do people need to clean their hair out of the drain every time they shower? Second, think about the short-term yuck: If you live off campus and dont have cleaning services coming every week, how often does the bathroom need to get cleaned? Who is going to do it? What happens if they dont? Is cleaning it once per week not enough? Third, think about the longer-term yuck: Who washes things like bath mats and hand towels? What about cleaning the shower curtain? How often do all of these things need to be cleaned, and by whom? Ideal Cleaning Rules: Have a schedule of who cleans the bathroom, when, and what specifically needs to be done. Also, have general rules for things like cleaning up hair and rinsing out the sink. Have each person assigned to take a shift doing a quick 15-minute clean-up every other day.Realistic Cleaning Rules: Ask people to leave the bathroom like they found it and generally clean up after themselves. Have an agreement in place that when the bathroom reaches critical nastiness, someone puts on crazy music and everyone cleans it at once so that many hands make light work. Issue 3: Guests.  Most people dont mind guests all that much ... within reason, of course. But its no fun to go wandering into your own bathroom, half asleep, only to find a stranger - particularly one of a different gender - there unexpectedly. Having a conversation and agreement about guests is especially important to do in advance of any trouble. Talk with your roommate(s) about a guest policy of sorts. Clearly, if someone has a guest over, that guest is going to need to use the bathroom at some point, so get some rules in order. If a guest is in the bathroom, how should other people be notified? Is it okay for a guest not just to use the bathroom but to do other things, like use the shower? What if someone has a frequent guest; can they leave their things in the bathroom? What if the person who has the guest isnt in the apartment or room? Is the guest allowed to just stay and hang out (and, consequently, use the bathroom)? Ideal Guest Rules: Always notify roommates in advance when a guest is coming over. Talk about when theyre coming, how long theyll stay, and if/when they need to use the bathroom for things like the shower. Make sure everyones on the same page before the guest arrives.Realistic Guest Rules: Have a way to indicate that a guest is using the bathroom, whether its a casual hook-up guest or someones parent. Dont let guests just hang out (and have access to the bathroom) if their host isnt home. And no being alone with a romantic guest in the bathroom. Thats not just gross - its tacky in a shared environment. Issue 4: Sharing.  Darnit, you ran out of toothpaste again. Will your roommate even notice if you just take a little squirt this morning? What about a little shampoo? And conditioner? And moisturizer? And shaving cream? And maybe sharing a little mascara, too? Sharing here and there can be part of having a healthy relationship with the people you live with, but it can also lead to major problems. Be clear with your roommates about when and if its okay to share. Do you want to be asked in advance first? Are some things okay to share from time to time, only in an emergency, or never? Make sure to be clear, too; you may not even consider the idea that your roommate would share your deodorant one day, but they may not think twice before doing it. Make sure to talk, too, about general use items - like the hand soap, toilet paper, and bathroom cleaners - and how and when those should be replaced (as well as by whom). Ideal Sharing Rules: Its okay to borrow things like toothpaste and shampoo in an emergency. Always ask in advance and never assume its okay unless someone says so. Create a small bathroom budget for replacing things like toilet paper and hand soap so that when things run out, they can quickly and easily be replaced.Realistic Sharing Rules: Its okay to use my toothpaste or shampoo if you really need some, but replace your own as soon as possible. And its only okay if your sharing doesnt leave my own supply empty. Keep replacements of things like toilet paper and hand soap around so that they are always available; when the replacement is used, buy another one when everyone next goes shopping for household items.

The Role of a Military Officer Essay Example | Topics and Well Written Essays - 500 words

The Role of a Military Officer - Essay Example The paper tells that although work in the military is perilous, stressful, demanding and a non-lucrative occupation, nevertheless, there is no better reward than to be regarded as someone of service to the community wherein we and our loved ones are living in. That objective alone establishes a sufficient motivation for me to go through this challenge. He is aware that being a Military Officer carries with it a great responsibility and requires utmost devotion and determination. It is his aspiration to gain knowledge and expertise in this field to be of efficient service. He believes that every man has his own destiny. And in his heart, this is what he is committed to pursue. As a Military Officer, he is expected to possess the necessary qualifications to fulfill this delicate function. Society must be assured that he has a keen understanding and appreciation of the true nature and significance of the military profession and have a thorough awareness of the social responsibilities it entails. It is important to be trained to be an effective leader in all aspects of army life and to be responsible for a team of soldiers and other personnel under my command. Aside from possessing high degrees of self-discipline and excellent physical and mental fitness, he is required of expertise, broad liberal education and technical knowledge to effectively apply military force in an orderly manner. Society expects that its Military Officers are committed, competent and capable of taking any mission whose objective is to protect and defend the country.

Analysing Sport & Events Essay Example | Topics and Well Written Essays - 1250 words

Analysing Sport & Events - Essay Example Finally, it provides a detailed examination of the key findings in each article and evaluates the findings whether they agree and the implications of such findings. The articles cover broadly the importance roles played by sponsorship as an activity for the firms to gain and develop the sustainable relative advantage in the target market and provide the theoretical framework based on the sports sponsorship. Amis, Pant, and Slack provide a theoretical framework for understanding the idea of the sport sponsorship; they explain the application of the sponsorship approach and demonstrates the insight illustrated cases that are used to identify the salient facts and the characteristic that are in agreement. The central concepts that are discussed are heterogeneity, imperfect imitability, imperfect mobility, ex-ante limits to competition and their application of the framework to examine the major sponsorships (Amis, Pant & Slack, 1997). In addition, exponential growth accruals, development of sponsorship-linked marketing and RBV of the firm (Fahy, Ferrelly & Quester, 2004) and sponsorship as a resource as well as distinctive competencies ( Amis, Slack & Berrett, 1999). The insubstantial nature of the sponsorship value which emphasize on the ability to generate importance from the relationship in terms of management of the sponsorship (Farrelly, Quester &Buron , 2006). Heterogeneity occurs when the high numbers and the combination of the resources that are at the disposal of the firms render exact replication of the available resources. Besides that, it occurs in the case in which the firms use the differing routines and procedural steps to carry and perform the same task basing their direct consequences on the unique histories that dictate them to institutionalize. This allows particular organizations to produce the same products and the services at a relatively lower cost as compared to others that produce the same products and services

Introduction To Slavery In America History Essay

Introduction To Slavery In America History Essay Slavery in America developed its roots way back to when American explorers discovered the new world. As a result, the whites started to use the African folks as workers in their plantations and homes as slaves. The African natives that were taken back to America as slaves were of various ages and sex. The women would work in the homes as cooks and cleaners while the men spent their days in the plantation tending to the crops. The young girls helped with minor house works and the boys were tasked with the duties of bailing the hay and loading goods and crops on wagons. During the civil war, most of the Black men were recruited into the army to aid in the fight. After the fight, the thirteenth amendment was enacted on December 18th 1865 under the proclamation of the then secretary of state. It aimed at abolishing slavery and involuntary servitude of the Blacks. It was the first of the reconstruction acts enacted post the civil war. This amendment was soon after improved by the 14th ame ndment which gave the African Americans citizenship but little constitution rights. This was abridged by the 15th amendment which gave the African American males right to vote in the general elections during the reconstruction era The term reconstruction era refers to the period between 1865 and 1877 after the great American civil war. It is the time in the US history whereby the governments of the various states put in motion efforts in a bid to solve the social, economic and political problems that came about due to the establishment of the 11 confederate states union that had disintegrated before or during the war. It was during this period that the Pres. Abraham Lincoln was assassinated (April 1865) due to his lenient policies and proposed passing of the 14th amendment (1866) which aimed at granting the black Americans full citizenship. This move was called for by the fact that there were newly established states that required governance and the in economic, social and political recovery aspects required that all people work together irrespective of their differences in a bid to achieve growth and development. However, these propositions were met with high disregards from the public; majority of whom belie ved that the blacks were meant to be slaves and had no rights. Consequently there developed riots and black codes which were meant to restrict blacks from their rights especially in the south. The 14th amendment was passed during the reign of President Andrew Johnson. However, the southern states established the Black Codes which refers to the laws passed by these governments in order to limit the rights given to the freed African Americans. The 14th amendment gave the slaves a right to citizenship but the Black Codes prohibited them from voting, jury duty, possessing weapons, testifying against the whites and even working in certain positions secured for the white folks  [1]  . As a result of this, the radical republicans supported the passing of the civil rights bill which was intended to protect the African Americans from these Black Codes. However in April 1866, Pres. Andrew Johnson banned this bill claiming that America was a land for the Whites and should be governed by the white folks. Additionally, he claimed that the whites are a superior race to the blacks in terms of abilities and intellect. These statements clearly showed the extent of racism and inequality that existed between the two races. The radical republicans were able to yet again pass the civil rights bill in 1867. This move led to the rise of organizations such as the Ku Klux Klan (KKK) whose main aim was to frighten and terrorize the African Americans from exercising their rights (voting). The civil right bill did not suffice in protecting the African Americans from the Black Codes and other forms of racial injustices and inequalities. In a bid to justify these racial tendencies, governments in the US enacted the Jim Crow laws between 1876 and 1965. These were state and local laws in the US that supported racial segregation in public places such as public schools, transportation, restaurants and entertainment venues as well as restrooms for Whites and Blacks  [2]  . These laws by default resulted in inferior treatment of the Blacks in terms of accommodations, resource allocation, quality of products and services and even prices. Consequently the Black community in the States experienced a number of economic and social disadvantages due to the enactment of these laws in comparison to the Whites. Despite all these hardships, the African Americans still increased in numbers and managed to survive under these conditions. To counter this, the segregation worsened to a p oint where the Blacks were not allowed in some premises owned by whites, localities (residential estates occupied by whites), or even churches. This means that the Blacks lived in different areas away from the White communities and had their own religious and economic systems different from that of the White folks. In addition to this, interracial relationships were prohibited and if realized; punishable by death (blacks). In 1896, the Supreme Court decided that the Louisiana law supporting racial segregation under the doctrine of separate but equal was constitutional. This ruling was brought about in the Plessy v. Ferguson case. According to the Jim Crow laws, transportation of the Blacks was also segregated and as such, they had their own railway cars different from the ones used by the whites. In this case, Plessy a 1/8th black American citizen, was arrested in 1892 for boarding a car designated for the whites. Under the Louisiana laws, he was considered as a black person and as such was arrested for civil disobedience. The case managed to get to the Supreme Court and after a while a vote of 7 to1 majority won the case. In 1879, Plessy pleaded guilty to the crime. This case sealed the foundation of the segregation laws and was used to further justify the segregation of color practiced thereafter  [3]  . In fact, it clarified the fact that segregation was legal as long as the facilities provided to both races were of the same quality. The southern States however did not provide the Blacks with quality facilities or even equal resources. This case actually justified the separation of race and inequalities in the States up to 1954 when it was overturned by the ruling made by the Supreme Court as pertaining to the Brown v. Board of Education case. In addition to this, the congress passed the freedman act post civil war in March 1865. This act was established in order to punish the confederates who refused to surrender 60 days after the civil war  [4]  . The act stipulated that the slaves of such people would be freed. The congress therefore established this bureau to help the refugees and slaves left destitute due to the civil war. The main aim of this bureau was to assist these people settle, acquire land and to protect them from their former masters. Additionally, this bureau helped in developing schools, hospitals and other social amenities for the slaves and the citizens who had participated in the war but were displaced or otherwise left penniless by the whole ordeal. However, the Jim Crow laws to a large extent prohibited the effectiveness of this act through the limitations pertaining to land ownership and segregations. These laws had adverse effects on the social lives of the blacks in the United States. They all seemed to fuel racism among the people. Collectively, these laws were designed to oppress the blacks and restrict their rights. As such, there were wide spread inequalities based on color (race). For example, the Jim Crow laws advocated for racial segregation under the cloak of separate but equal doctrine. However, there was no equality especially since the facilities offered to the whites were far more superior as compared to those afforded to the Blacks. Also the fact that the Blacks went to different schools, restaurants, restrooms and even used different transport systems clearly showed increased racism in the United States. In addition to this, they also facilitated the presence of second class status among the races. This situation was mostly brought about by the Black Codes. Despite the fact that the 14th amendment gave the Blacks freedom and a right to citizenship, the Black Codes restricted them to exercise certain rights awarded to citizens such as voting, working in some positions, carrying firearms or even testifying against the whites. Consequently, the Blacks were inferior to the whites and their opinions carried no weight towards the political and social development and growth of the US. The fact that the 14th and 15th amendments seemed to favor the Blacks and abolish slavery did not auger well with most states in the south. As a result, some faction groups and organizations were formed in order to terrorize and oppress the Blacks. One such group was the Ku Klux Klan which was established in 1866 in Tennessee with a set goal to ensure that the Blacks who had won the right to vote in the 1867 elections did not exercise this right. It was a racist group that claimed to undo what the civil war and the voting commissions had done to the US. In 1915, the organization diverted its wrath to the immigrants and Catholic Church who they claimed were anti US activists by supporting the Blacks. The rise of such factions brought about various human injustices like lynching of the Blacks, brutalities some leading to death and various forms of intimidation. For example, if a Black person went into the wrong restaurant owned by whites or was seen talking to a white person, this constituted to a thorough beating or even imprisonment. These acts of lawlessness were further fueled by the fact that even the law enforcement agencies were not fond of the Black communities. Many cases were reported where crosses were burnt in the Black communities by members of the KKK as an intimidation technique used to scare the Blacks from voting or interacting with the whites. In addition to this, the whites used signs and symbols to separate the places that these races were allowed to visit. Consequently, this led to regional segregation whereby markets and entertainment venues as well as residential areas for the blacks were isolated far from those of the whites. In some states, the use of sign s was supported by the laws to further dictate and enforce the segregation laws. After the civil war, most of the blacks demanded for repatriations for the slavery. However these pleas fell into deaf ears and as such, poverty loomed among the Black community. This situation was worsened by the establishment of the Black code laws which prohibited the Blacks from property ownership including land and housing  [5]  . In addition to this, Blacks under these laws were not allowed to work in certain positions and were left with very few options such as working in the white farms and other odd jobs which attracted very low salaries and wages. On the same note, their businesses could not thrive due to the fact that the whites could not buy from the blacks or even supply them with the products to sell. All these factors led to an increase in poverty amongst the Black community. In addition to this, the Jim Crow laws prohibited the blacks from owning land. As a result, they had no choice but to rent out pieces of land from the whites a fact that led to the rise of sharecropping. This system seemed to thrive since most white farmers had large chunks of land and little money to pay laborers especially after the war. Consequently, they struck a bargain with the black laborers entailing that they attend to the land for a small fee, shelter and basic provisions a factor that seemed to cater for the immediate needs of both races under the prevailing circumstances. To further ensure that the Blacks were occupied at all times, the governments and local states put in place vagrancy laws. These were among the black code laws and dictated that all unemployed or wandering Blacks be arrested. These laws were specifically designed to arrest the Blacks since the penalty fees were too high and most of them could not foot the bill. As a result, they could be sent to county labor or be hired as workers for private people. As such, the laws ensured that there was enough labor to go around for the white farmers. As mentioned earlier, these laws seemed to advocate for racism and segregation against the blacks. As a result, they affected the cultural bearing of the African Americans in all aspects. For example, the racism and segregation led to the establishment of black churches. Since the Blacks were not allowed to attend white churches, they had to establish their own religious foundations. These protestant churches focused on developing hope for the blacks who experienced hardships and oppression for the whites  [6]  . Eventually, as the churches grew larger, they offered education to their members in a bid to improve their status and chances of bettering their lives. The music developed by the Blacks during this era was mainly of blues and jazz nature. These were somber songs sang to provide hope to the Blacks through the hardships that they faced. In addition to this, the rhythms were thought to have originated from the African continent and were perfected in the states. The Blacks were known to sing as they worked in the fields. These songs were later modified and improved over the years to form the now known Blues and jazz. As per the sports, the African Americans were still segregated and discriminated upon. However, there were some exceptions such as Moses Fleetwood who was known as the first Black player to play the baseball major leagues with the whites despite his race, or other athletes who showed exceptional talent in the sporting arenas. In addition to this, the Blacks also developed their own Negro league which they used to facilitate communication and interactions amongst themselves since visiting each other was risky under the vagrancy laws. The food common to the African Americans was called soul food. The term originated from the fact that the term soul referred to the Black culture for example soul music or soul train. The origin of the food traces its roots back to the African continent and was introduced to America through the transatlantic slave trade in the late 1870s. The cuisine included meals made of sorghum, rice, cassavas and turnips. As such, these meals became the dietary staples common to the enslaved Africans. During the Jim Crow era, education to the African Americans was viewed as a source of inspiration to fight for change against the oppression that prevailed for a very long time. In as much as the Blacks faced various challenges in accessing educational facilities, the church played a pivotal role in providing access to such amenities. The Blacks were realized to be high academic achievers due to their motivation and persistence in a bid to get a better life and to fight for a better future for the generations to come. Due to the oppressive state that the blacks were experiencing in the states, most of them opted to find ways to migrate back to their mother land. The whites on the other hand oppressed and harassed the Black folks with an aim of pushing them back to Africa. As such, the Blacks believed that the whites were superior to them and figured that there would be more chances and opportunities for them back in Africa. Consequently, this led to an increase in migration of the Blacks to other countries such as Liberia where they felt less intimidated by the whites and at the same time got a feeling of belonging after the hard and struggle full life  [7]  . Conclusion Slavery and segregation tormented the lives of the Africans at the wake of the 19th century. In as much as the 14th and the 15th amendments made attempts to protect and reward the blacks for their efforts, many a white folks still felt superior to them. This led to the establishment of archaic laws and policies formulated to justify the racism and other forms of injustice targeting the Black folks. However, the African Americans surprised the whole world by persisting through it all until such a time that they would realize true freedom and equality among the various races.

Marketing – Colgate Greece

When the brand was introduced in the Greek Market? Colgate – Palmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek market by the company â€Å"OLYMPIA†, which continued distributing and traffic in products Colgate-Palmolive also afterwards the foundation of Greek company and the domestic production of these, up to 1974. Line Extension | Colgate Sensitive Pro-Relief| | Colgate Max White| | | Colgate Max Fresh| | | Colgate Time Control| | | Colgate Oxygen| | | Colgate Total| | | Colgate Total Advanced Fresh| | | Colgate Total Plus Whitening| | | Colgate Total Fresh Stripe| | | Colgate Sensitive| | | Colgate Sensitive Whitening| | | Colgate Whitening| | Colgate Herbal| | | Colgate Herbal White| | |Colgate Protection Caries| | | Colgate Triple Action| | | Colgate Baking Soda| | | Colgate Anti-Tartar Plus Whitening| | | Colgate Blue Minty Gel| | | Colgate Oulodent Regular| | | Colgate Oulodent | | | Colgate Smiles| | Colgate 2 1| * The overall potential of Colgate’s Toothpastes is 30% as a value share. The table below shows us analytically the potential of toothpastes in Greek market. Colgate Total  | Colgate-Palmolive Hellas SAIC| 10. 8| 9. 9| 9. 4| 7. 5| Aim Complete 8 Actions  | Unilever Hellas SA| -| -| 3. 6| 6. 7| Aim C-Fresh  | Unilever Hellas SA| -| 2. 5| 5. 1| 6. 0| Aim White System  | Unilever Hellas SA| 6. 3| 6. 5| 6. 4| 5. 8| Colgate Whitening  | Colgate-Palmolive Hellas SAIC| 4. 4| 4. 0| 4. 1| 4. 3| Theramed 2-in-1  | Henkel Hellas SA| 4. 6| 4. 7| 3. 8| 3. | Colgate Herbal White  | Colgate-Palmolive Hellas SAIC| 3. 1| 3. 1| 3. 2| 3. 4| Colgate Herbal  | Colgate-Palmolive Hellas SAIC| 3. 4| 3. 5| 3. 0| 3. 2| Colgate Baking Soda  | Colgate-Palmolive Hellas SAIC| 5. 9| 5. 0| 3. 2| 2. 7| Colgate Max Fresh  | Colgate-Palmolive Hellas SAIC| 1. 6| 2. 0| 2. 4| 2. 5| Colgate Time Control  | Colgate-Palmolive Hellas SAIC| 1. 0| 2. 0| 2. 5| 2. 4| Crest Complete Extra White  | Gerolymatos Cosmetics SA| -| -| -| 2. 3| Aim Family  | Unilever Hellas SA| 3. 8| 3. 5| 2. 7| 2. 0|Colgate Oulodent  | Colgate-Palmolive Hellas SAIC| -| -| 2. | 2. 0| Colgate Smiles  | Colgate-Palmolive Hellas SAIC| 1. 6| 1. 8| 1. 9| 1. 9| Elgydium Whitening  | Pierre Fabre Hellas SA| 2. 1| 1. 6| 1. 3| 1. 3| Aim White Now  | Unilever Hellas SA| -| -| 0. 3| 1. 1| Colgate Total Advanced Whitening  | Colgate-Palmolive Hellas SAIC| -| -| 0. 4| 0. 8| Colgate Total Fresh Stripe  | Colgate-Palmolive Hellas SAIC| -| -| -| 0. 8| Colgate Total Advanced Clean  | Colgate-Palmolive Hellas SAIC| -| -| -| 0. 7| Theramed  | Henkel Hellas SA| 1. 2| 1. 2| 0. 7| 0. 6| Aquafresh Herbal  | GlaxoSmithKline SA| 0. 1| 0. | 0. 3| 0. 3| A. The target market The Colgate in Greece has created products for all ages and especially for consumers who are concerned about oral health issues. Each product of Colgate is addressed for the different needs of consumers. First of all for people that have problems with their teeth, such as tooth-decay, tooth-plaque, tooth-stone, sensitive gums and etc. Consumers in this target market usually purchase toothpaste products without caring about the price, as long as they will get the highest quality that Colgate offers to them.Secondly, people who are concerned about their oral hygiene, such as bad breath, and personal appearance. Consumers in this target market are mostly young people that care about the whitening and the cleanest breath that Colgate offers. Finally, another target market for Colgate is kid. Colgate has several products related to children and as we can see from websites and advertising, children for Colgate are a rather important target market. Colgate tries to offer to parents, toothpaste products with the highest quality that will make th eir children’s teeth healthy and without harmful issues in the future. B.Marketing Mix Colgate-Palmolive provides to the market reliable and effective products and it always tries to produce its products with the smaller possible effect in the environment. 1) Product a. Development and History Product is anything that can be offered to a market that might satisfy a want or need. Consumers purchase toothpaste products for their desire and satisfaction that they think the product provide. Colgate toothpaste production started in 1873 over the world. Colgate introduced its toothpaste in a tube similar to modern-day toothpaste tubes in the 1890s. Until after 1945, toothpastes contained soap.After that time, other ingredients to make the paste into a smooth paste or emulsion – such as sodium lauryl sulphate, a common ingredient in present-day toothpaste replaced soap. In the second half of the twentieth century modern toothpastes were developed to help prevent or treat spec ific diseases and conditions. b. Design and Quality Toothpastes today typically contain fluoride, coloring, flavoring, sweetener, as well as ingredients that make the toothpaste a smooth paste, foam and stay moist. Individual toothpastes also may contain special ingredients, such as triclosan in Colgate Total.Toothpaste in tubes is used throughout the world and has been a very successful invention. Colgate provides to the market reliable and effective products and it always tries to produce its products with the smaller possible effect in the environment. Colgate has the highest quality in Market that is why it is first in Greece and over the world in sales. c. Product features ———–Needs to be found from a Colgate package——— 2) Price Colgate – Palmolive prices its products so to be totally competitive to a market. The combination of competitive price as well as excellent quality makes Colgate’s products to be very high i n demand.All prices vary from 2. 5 Euro to 3 Euros for the more composite toothpastes. 3) Distribution A channel of distribution is a group of individuals and organizations that direct the of products from producers to customers. The major role of Distribution channels is to make products available at the right time at the right place in the right quantities. The main Channels for Colgate distribution in market are big department stores as Hondo’s Center, Carrefour and of course supermarkets, mini markets and Dental clinics that our dentist suggests Colgate toothpaste. ) Promotion Promotion is one of the most important part of any company, by promoting the product it is published to consumers that the product exist and is available to everyone. There are many ways to promote a product as advertising, personal selling, public relations and sales promotion. a. Advertising: Colgate primarily used advertisements as its main promotion strategies. Its different products that are de signed for different segments are targeted to the audience by highlighting its features. Its common tagline for all products is â€Å"No1† brand recommended by dentist.Colgate has taken up a weird advertising campaign in Bangkok. b. Sales promotion: As such no promotion is done at retail level except the recommendation by the shopkeeper. But for rural market Colgate uses VAN (van is a mobile promotion station having facilities for screen show, slide show and mike publicity). c. Public relations: PR campaigns were undertaken extensively during the launch of the brand in leading newspapers and magazines, though they were focused more directly on enhancing the image of the parent company in the eyes of stakeholders like shareholders potential investors that in consumers.

A Theory Of Justice By Rawls - 1317 Words

In his book ‘A Theory of Justice’, Rawls was dissatisfied with the traditional philosophical arguments about what makes a social institution just and about what justifies political or social actions and policies. The utilitarian argument holds that societies should pursue the greatest good for the greatest number. This argument has a number of problems, including, especially, that it seems to be consistent with the idea of the tyranny of majorities over minorities. The intuitionist argument holds that humans intuit what is right or wrong by some innate moral sense. This is also problematic because it simply explains away justice by saying that people ‘know it when they see it’ and it fails to deal with the many conflicting human intuitions. Rawls attempts to establish a reasoned account of social justice through the social contract approach. This approach holds that a society is in some sense an agreement among all those within that society. If a society were an agreement, Rawls asks, what kind of arrangement would everyone agree to? He states that the contract is a purely hypothetical one: He does not argue that people had existed outside the social state or had made agreements to establish a particular type of society. Rawls begins his work with the idea of justice as fairness. He identifies the basic structure of society as the primary subject of justice and identifies justice as the first virtue of social institutions. He considers justice a matter of the organizationShow MoreRelatedRawls Theory Of Justice1598 Words   |  7 PagesFundamentally, Rawls aims to present a conception of justice that serves the social contract theory more generally and abstractly than such social contract theories provided by Locke, Rousseau, and Kant. In contrast to Locke, Rousseau, and Kant, Rawls’ conception of justice does not provide a specific layout for the intricacies and structure of each social institution. His abstract concept of justness, however, provides the foundation from which a just institution must derive. Within Rawls’ theory of justiceRead MoreA Theory Of Justice By Rawls1569 Words   |  7 PagesIn Rawls’ book titled A Theory of Justice, Rawls aims to develop a theory of justice that brings new ideas and concepts to the traditional doctrines of philosophy. Rawls’ theory, justice as fairness, wishes to take the ideas of traditional social contract theories to a higher level of abstraction. His theory is thoroughly explained through a pre-societal position called the original position, the notion of the veil of ignorance, and the two principles of justice. Rawls starts out by describingRead MoreRawls Theory of Justice1853 Words   |  8 PagesThe conventional accounts of Justice normally begin by stating a fundamental rule of Aristotle – Justice is to treat equals equally and unequals unequally, and that unequal treatment should be in proportion to the inequality. In everyday life though, justice is seen as an attribute of law, while all laws are not necessarily just. Many great socio- political movements of the world have focused from time to time on unjust laws eg Apartheid laws in South Africa and Caste laws in India. ImpartialityRead MoreRawls Theory Of Justice1905 Words   |  8 Pages Rawls Theory of Justice Ming Chi Wang 36979110 University of British Columbia John Rawls in his work, â€Å"A Theory of Justice,† aims to make up a theory that will rivals intuitionalists and utilitarianism, which seeks truth in morality that cause results in maximizing utility for the maximum number of people. Rawls’ theory of justice is a distribution theory that maximizes primary goods for the worst outcome an individual could be in. By primary goods, Rawls informsRead MoreA Theory Of Justice By John Rawls Essay909 Words   |  4 Pagesindividuals behind a veil of ignorance would assent to the two primary principles of justice found in Rawls’ ‘A theory of justice’. I will also analyse the extract, in particular debating whether various propositions made by Rawls in this extract are true. Initially it is important to situate the extract of discussion. Section 3 of ‘A theory of justice’ is the opening of Rawls’ argument in ‘A theory of justice’, where he introduces his ‘original posit ion’, stating how rational individuals in a hypotheticalRead MoreA Theory of Justice by John Rawls771 Words   |  3 PagesOriginal Position â€Æ' John Rawls discusses the original position in his book A Theory of Justice. â€Å"The Original Position and Justification† is a chapter where Rawls persuades his readers into taking the original position seriously. The original position is a position where people are equal and are rational in order to make principles that they live by fair. However, there is a problem with rational decisions being biased, where people will choose principles to benefit themselves. Therefore, the veilRead MoreJohn Rawls : A Theory Of Justice Essay1339 Words   |  6 PagesJohn Rawls is a world renowned, American political philosopher of the twentieth century. His views on the state of nature, society, and politics were much more distinct from previous philosophers, and his more modern or progressive life experiences can contribute to the separation between him and others, such as Aristotle, Hobbes, or Rousseau. However, he does have certain ideas and point of views that correlate with the views of those that Immanuel Kant expresses, and more specifically Rawls wasRead MoreA Theory of Justice by John Rawls900 Words   |  4 Pagespassage of A Theory of Justice by John Rawls, he says that â€Å"No one knows his place in society, his class position or social status, nor does anyone know his fortune in the distribution of natural assets and abilities, his intelligence, strength, and the like. I shall even assume that the parties do not know their conceptions of the good or their special psychological propensities† (Cahn, 137 – 138). Throughout the entire passage moral theories, specifically about justice are discussed, Rawls explainsRead MoreA Theory of Justice by John Rawls526 Words   |  2 Pagescontext of international relations and economic development, the demands of global justice remain controversial in terms of the relationships between affluent societies and less well-off ones. Many questions have been raised in regard of what distributive justice en tails, what duty of assistance it requires, how much is owed, and to whom. In A Theory of Justice, John Rawls attempts to identify what principle of justice rational agents would choose if they were placed behind the â€Å"veil of ignorance†:Read MoreJohn Rawls : A Theory Of Justice Essay1726 Words   |  7 Pages1a. In John Rawls: A theory of justice, Rawls state that you must imagine yourself in an original position behind a veil of ignorance. I would say another word for the veil of ignorance can be the curtain of the unknown. I would say the curtain of the unknown because the veil of ignorance is just like a curtain that is put up and behind it no one knows who they are. No one knows their race, their wealth status, their intelligence, their assets, nationality, etc. You know nothing about yourself or